On the same day, Redditor AwwHeelijk posted the altered template to /r/MemeTemplatesOfficial subreddit, gaining over 2,000 upvotes in one day. The meme gained over 77,500 upvotes in one day (shown below). On November 5th, 2019, Redditor jaameszxc posted a meme with the second panel altered to show both Flex Tape and Phil Swift's hand to let through water. For example, a July 21st, post by Redditor Kennythedingus received over 21,200 upvotes (shown below, right). Starting in early July 2019, the format saw an increase in popularity on Reddit. A February 21st, 2019, repost of an Apex Legends / Fortnite meme by iFunny user Freath received over 52,300 smiles in nine months (reupload shown below, left). The format saw a moderate spread online in the following months, with more examples of the meme appearing on Reddit, Imgflip and other websites. This image is the earliest known example of the format.

Between January 7th and 27th 2019, imgflip user whosscruffylookin95 posted a two-panel format based on the GIF and referencing the post, with an additional caption added in (shown below, right).

On December 10th, 2018, Redditor SwAg_LaMp posted a one-panel meme showing Phil Swift attaching Flex Tape captioned 'Back of laptop: *exists* / College girls with stickers:', with the meme receiving over 25,100 upvotes in six months. On the same day, the GIF was added to GIPHY. On January 29th, 2017, an unknown Redditor posted a GIF based on the video to /r/gif subreddit, gaining over 330 upvotes in three years (shown below, left). Starting in January 2019, the image gained spread as an object-labeling meme, with a variation in which the tape and Phil Swift's hand let through water gaining popularity in early. 1 2 In the commercial, company spokesman Phil Swift slaps a piece of Flex Tape onto a leaking water tank, stopping the leak. The commercial accumulated over 17.8 million views in three years and, following a September 2017 review by YouTuber JonTron, achieved the status of a meme. Phil Swift Slaps On Flex Tape refers to a two-panel image showing the Flex Tape spokesman Phil Swift slapping a piece of Flex Tape onto a leaking water tank. On January 12th, 2017, American adhesive manufacturer Swift Response uploaded a commercial for its tape product Flex Tape to YouTube. In the commercial, company spokesman Phil Swift slaps a piece of Flex Tape onto a leaking water tank, stopping the leak. On October 1st, YouTuber TacCom uploaded a YouTube Poop edit of the scene, gaining over 156,000 views (shown below, right).On January 12th, 2017, American adhesive manufacturer Swift Response uploaded a commercial for its tape product Flex Tape to YouTube. On October 8th, 2017, YouTuber ETHMOBOB_2 uploaded an earrape version of the scene, gaining over 473,000 views (shown below, left). High-quality, pre-shrunk heavy or lightweight fleece. That's a Lotta Damage! is another notable quote said by Swift, this time being used in the Flex Seal Bucket Demo. Shop Bill Swift Flex Tape Hoodies and Sweatshirts designed and sold by artists for men, women, and everyone. Another by RamtroStudios used the quote and edited it into a scene from Titanic (1997), gaining over 26,000 views (shown below, right). For example, one uploaded to YouTube by Ho Hum Reviews gained over 330,000 views (shown below, left). Prior to JonTron's video, edits of the scene were posted to YouTube. Due to the outlandish nature of the quote, it has been used frequently in jokes and edits.

I Sawed This Boat In Half! is a memorable quote uttered by Swift in the original Flex Tape commercial while he is attempting to prove the power of the tape. On September 30th, 2017, Reddit user OrginalCanadian submitted the video to /r/JonTron, where it received around 5,000 points (84% upvoted) in three months. On September 30th, 2017, YouTube user Master Roilu uploaded a clip from JonTron's video, which gained over half a million views in 3 months (shown below, right). After JonTron's video, the edit gained over 600,000 views as of January 2018 (shown below, left). On July 1st, 2017, YouTuber cs188 uploaded a YouTube Poop edit on the original commercial titled 'Flextits Makes You Super Wet and Completely Dry'. The episode by Jon gave new popularity to the product. As of January 2018, JonTron's video has over 12.8 million views. On September 30th, 2017, popular YouTuber JonTron uploaded a video, (shown below) in which he watches and discusses the Flex Tape commercial, as well as Flex Seal's Flex Seal Liquid commercial and their extreme bucket demo video (shown below, lower left and right). This video has since become their most popular video, with over 1.3 million views as of January 2018. On January 31st, 2017, the channel removed the original video, posting an extended version (shown below). On January 12th, 2017, Flex Seal uploaded a commercial to YouTube advertising one of their latest products, Flex Tape, hosted by spokesperson Phil Swift.

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